The launch of the new collection of Tommy Hilfiger sunglasses was a huge celebration of all things wedding. Two main events were held in Milan and Catania and a series of mini events ran in select eyewear stores nationwide.
Urban.:FX organised the matching displays and managed all tour communication and promotion. In partnership with local PRs, a photo competition was launched on Instagram to drive in-store traffic. Guests took photos in the store and posted these on Instagram with a special hashtag. The picture that best reflected the theme of the collection won a trip to Los Angeles.