To present the MTV channel offer we produced a multimedia exhibition at the Milan Triennale.
Each installation, designed and produced by the Urban.:FX team, represented a specific advertising offer of the MTV group: MTV Brand New, MTV Hits, MTV On Demand, MTV Mobile, MTV Lab, Paramount Comedy, Nickelodeon, La7.
The audience could discover the offer of the channel by interacting with each different media installation. The exhibition was inaugurated with a round table presentation dedicated to customers and to the press, followed by an exclusive party.
The exhibition was open to the public for 10 days.