To present MTV’s schedule, we organized an exhibition at the Milan Triennale.

Each installation, designed and produced by the Urban.:FX team, represented a specific MTV advertising offering: MTV Brand New, MTV Hits, MTV On Demand, MTV Mobile, MTV Lab, Paramount Comedy, Nickelodeon, La7.

The public was able to discover the channels’ offerings by interacting with different multimedia installations. The exhibition was opened with a panel discussion dedicated to clients and press, followed by an exclusive party.

The exhibition was open to the public for 10 days.