Urban.:FX

Urban.:FX

imagine.design.create.

LIVE COMMUNICATION AGENCY

Urban FX is an Italian–Dutch event and experience agency.
We combine Italian creativity and storytelling with the Dutch approach to design : internationally recognized for its clarity, functionality and vision. Two cultures that shape how we think, design and deliver projects.
We work with organizations of different sizes, creating events and experiences at every scale. From focused projects to complex productions, we approach each challenge with the same mindset: clear ideas, purposeful design and solid execution.

Urban FX is where creativity meets structure, and design becomes a tool to build meaningful experiences.

Expertises

From concept to production

Conventions

Product Launches

Fashion Shows

Family Days

Team Building

Press Days & Media Events

Promotional Tours

In-Store Activations

Interactive Installations

simple.structured.effective.

Our Process

We start by understanding the project in depth. Objectives, audience, context, constraints and budget are clearly defined from the beginning.

In this phase we:

  • listen to the client and stakeholders
  • define goals and priorities
  • develop the creative concept
  • identify references and key messages
  • outline the overall experience

IMAGINE is where the foundation of the project is set.

Once the concept is defined, we turn it into a clear and coherent experience.

In this phase we design:

  • visual identity and branding
  • spatial layout and stage design
  • content: graphics, video, digital assets, music design
  • interaction and engagement formats
  • technical setup and flow of the event


DESIGN ensures that every element works together and supports the concept.

This is the production and execution phase, where planning becomes reality.

We manage:

  • suppliers and technical partners
  • locations, logistics and permits
  • production schedules and timelines
  • staff, talents and crews
  • on-site coordination and direction

 

CREATE guarantees that the project is delivered on time, on budget and as designed.

our clients

We are proud to have partnered with some of the most recognized brands nationally and internationally, turning their visions into concrete successes and building lasting relationships based on trust and innovation.

Big ideas don’t wait and neither should you.

Contact us
WE’LL BE HAPPY TO HELP

Operational office

Milano

Via Calabria 5, 20158 Milano Italy

e-mail

info@u-fx.com

Contact

+39 02 36505522