Seeking to create a temporary store that joins forces with television shopping and online sales, QVC Italy’s “Benvenuto Benessere” (“Welcome Wellness”) was designed as a space to sell body care products, fitness equipment, supplements, homeware and kitchenware, plus fashion and accessories.

Urban.:FX curated the design and production of the temporary store and were also behind the DJ sets, product tastings and photo shoots, which were designed to boost audience participation.