Imagine an urban installation that lets passersby win shopping vouchers. You’re thinking of the QVC Fashion Machine in Milan’s Piazza Duomo, with its freebie gift vouchers to spend on QVC.

All guests had to do was insert a token and pick the emotion they most feel when out shopping (good times, happiness, being together) and the Fashion Machine picked the gift.

Fashion blogger Eleonora Petrella (it.girl.it) and vlogger Marco Ferrero (aka Iconize) were also there to liven things up and get everyone having a good time.