Urban.:FX brought a two-hour live show that was all about fashion to Milan’s Piazza Gae Aulenti. Models taking to the catwalk sported the hottest looks, sold exclusively on QVC and chosen by a Vogue Italy stylist.
Vogue Fashion Night guests had the unique opportunity to take front-row seats in a fashion show, where they were able to admire stunning clothing and accessories and purchase these in real time.

The invitations? Heart-shaped lolly pops handed out across the city by a team of promoters prior to the event.