Urban.:FX curated a presentation tour for the new Max Mara Eyewear spring/summer collection. The events ran in a number of different eyewear stores across Italy and aimed to increase in-store traffic.

Guests enjoyed a make-up session and advice on the best type of frame for their face shape. Afterwards a photo was taken of them and added to graphics from the cover page of Elle magazine, media partner for the event. The image was then printed out to be taken home.