Urban.:FX curated the presentation tour for the Marc Jacobs Eyewear spring/summer collection, which was held in a number of stores across Italy. As a teaser, the shopwindow was dressed to match the theme one week prior to the event.

Guests were treated to a champagne and popcorn aperitivo and were photographed in front of a special backdrop; a specially developed bespoke app was then used to add their faces to the image of MJ’s “screaming queens”.