In celebration of Foot Locker’s 50th anniversary, we designed and set up an immersive exhibition to celebrate the history and evolution of the brand. Starting with the initial curatorship, we were responsible for the selection of objects to be displayed: original memorabilia, iconic sneakers, and images of the advertising campaigns that have marked streetwear culture.

The tour was completed with a glimpse into the future, through the model of the “Foot Locker store of the future” and a VR station. We also handled the design and printing of the official exhibition catalog, helping to create a coherent, emotional and memorable narrative.