UNDER ARMOUR EMEA

Collection presentation

At Under Armour’s EMEA Summit, we brought out the pure energy of the new summer collection with an’active catwalk outside the box.

Models and professional athletes shared the catwalk in a performance that combined style and movement, strength and stage presence.

We took care of every detail: from the choreography to light design, from the music to casting.

AMSTERDAM

location

200
participants
20
OUTFITS
10
BETWEEN MODELS AND ATHLETES
URBAN.:FX group
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