A full day dedicated to the presentation of QVC’s spring summer collection. With two key moments: a morning event for journalists and bloggers, and an evening fashion show that provided a preview of the new collection to the most valued customers.

Every detail was curated by Urban.:FX, from the choice of location to the staging, which was given particular attention and designed to surround guests with a happy, relaxed, spring-like vibe.

The show was broadcast live on QVC’s Facebook page and received over 8,000 views