To celebrate Foot Locker’s 50th anniversary, we curated an event on an international scale, consisting of three days dense with inspiration, content and connections.

Over 500 participants from across EMEA gathered in Amsterdam for an immersive experience built around a main stage stage and a packed agenda of presentations, workshops and networking activities.

From location research to space design, from the content production to overall direction of the event, U-FX oversaw every design phase, including the complete logistical management of the guests: hotels, transfers and coordination of arrivals.

An event designed to celebrate the brand’s past and inspire the future.