A three-day Summit dedicated to the presentation of the new Under Armour collection. The event alternated between plenary sessions, breakout sessions and a fashion show designed to make the most of the garments. Special attention was paid to the design of the temporary showroom, conceived as an immersive environment where guests could explore the collection in a direct and engaging way.

From direction to content production, we took care of the entire experience, transforming the product presentation into an impactful narrative.