UNDER ARMOUR EMEA

SUMMIT FALL/WINTER

For the launch of Under Armour’s Fall/Winter collection, we designed an immersive event that combined strategic presentations and product, live fashion show and anafter party with high impact.

An experience taken care of in every detail: from the location research to design of the spaces, from the content creation to scenic arrangements.

Each moment was designed to amplify the brand message and leave its mark, on and off the stage.

AMSTERDAM

location

200
participants
20
OUTFITS
10
BETWEEN MODELS AND ATHLETES
URBAN.:FX group
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