YOU'LL SEE

POP UP EXPERIENCE

POLAROID EYEWEAR

For the Polaroid “YOU’LL SEE” Pop-Up Experience, Urban.:Fx managed the internal operations and experiential marketing for Polaroid’s “Pixel” pop-up store located at the high-traffic Aquafan water park in Riccione.

Our team curated a comprehensive entertainment strategy designed to engage visitors of all ages. By blending creative workshops, photo opportunities, and dynamic activities, we created an immersive environment where 3,500 guests explored the new Polaroid collection while enjoying a memorable brand experience.

Key Deliverables:

  • End-to-end management of in-store activities.
  • Design of engagement mechanics (family-focused).
  • Distribution of branded merchandise and gifts.