Located near the iconic Piazza del Duomo in Milan, the QVC Fashion Machine turned a standard brand activation into an engaging urban playground. This interactive installation invited passersby to try their luck and win exclusive QVC shopping cards.
The Mechanics of the user journey was simple yet effective: participants inserted a token and selected the emotion that defined their shopping mood (Fun, Happiness, or Sharing). The machine instantly responded by dispensing a curated gift package containing the reward.
Talent & Engagement to electrify the evening and drive crowd participation, the event featured special appearances by top-tier digital creators Eleonora Petrella (fashion blogger) and Marco Ferrero (Iconize).
