SNEAKERHEADS BY PASSION

VIRTUAL SUMMIT LIVESTREAM

foot locker emea

The Challenge was to translate the energy of an in-person kick-off into a fully digital environment, connecting 400 attendees across Europe. Middle East and the US without losing engagement or momentum.

We engineered a massive 3-day digital marathon, treating the event like a live TV broadcast rather than a standard conference. The 27-hour live stream featured a precisely timed mix of content types to maintain viewer attention. We directed 22 keynote presentations, facilitated 3 interactive breakout sessions, and produced a virtual team-building experience. To keep the energy high, we integrated over 82 custom video contributions and curated 4+ hours of live musical performances.