To launch the new fiscal year, Under Armour needed an event that embodied their DNA: performance, grit, and teamwork. We brought 200 employees to the fields of Amsterdam for a day dedicated to the athlete mindset.
We curated a custom “Olympic-style” circuit featuring 8 distinct sports disciplines. Participants were divided into mixed teams, challenging them to step out of their comfort zones and rely on one another to win.
After the adrenaline of the competition, the event shifted gears into a festive gathering. The evening concluded with a dinner and party, turning the day’s teammates into friends and celebrating the collective energy of the UA family.
