To unveil the new Havaianas eyewear collection by Safilo, Urban.:FX designed a vibrant launch event that perfectly mirrored the brand’s core values: joy, color, and summer spirit. We brought the “Carioca” lifestyle to Milan with a high-energy cocktail party.
Atmosphere: A colorful, immersive setup driven by a Brazilian DJ set intended to create a festive and engaging vibe.
Engagement: Guests were encouraged to interact with the product through fun trial sessions and themed photo ops.
F&B Experience: A bespoke aperitif menu featuring food and drinks styled after the colors of the Brazilian flag.
